The company expects to expand nationally over the upcoming months.The site is Mom-Friendly and privacy assured. It contains sections -- What to Expect from Life4Mom; Helpful Advice in Using Life4Mom; and a Site Tour. The site is not a multiple quote or underwriter site. Life4Mom spent years in design of a whole life product and its site that now allows this product to be marketed and delivered efficiently through the Internet. North American Company for Life and Health Insurance is currently the only underwriter for the insurance product.

The policy is only available through the Internet and premiums are paid by using a major credit card. The pricing savings afforded by these decisions mean that the product will not be available to or appropriate for everyone. For those for whom the product and method of sale are appropriate, however, the cost savings have been passed through in reduced annual premiums. Jeffrey A. McGovern, CEO/President of Plinex, Inc., stated, "We think that moms are drastically underinsured and therefore Life4Mom has drastically reduced normal agent commissions to make whole life insurance affordable for moms.

The price for the life insurance coverage is right, the policy provides for a tax-deferred cash value buildup, and it can be paid for on a monthly basis by a credit card. The site is no-nonsense; we market only this product and you can complete the entire application process on-line. While the product and Internet site targets Moms, men are also eligible to apply for and purchase this product.".